APAC bags four Innovation Lions
After a disappointing performance in Cyber Lions for APAC, there was some reprieve when the region bagged four Innovation Lions at the 62nd Cannes Lions...
Tagged: China
‘Fast-track Asia’ Main Driver of Global Ad Spend; Blismedia Working to Add “3rd Dimension” to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’...
Focus on the work not politics: Media Lions Jury Prez, Nick Emery
As the Jury President for Media Lions, Cannes Lions International Festival of Creativity, Nick Emery, CEO, Mindshare Worldwide had only three rules for his jurors...
12 Media Lions to APAC agencies; TBWA\Being claims the single Gold Lion
It has not been the best year in Media Lions for APAC agencies. In all 12 Media Lions were given out. The only Gold Lion is...
APAC agencies win four Gold PR Lions
APAC has scored 14 PR Lions out of a total of 79 Lions awarded at the 62nd edition of the Cannes Lions International Festival of...
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
Ogilvy, BBDO, Hakuhodo lead APAC PR Lions shortlist
As digital becomes one of the key tools in the PR agency’s arsenal, a significant number of shortlisted entries at the Cannes Lions International Festival...
Cheil’s Peter Kim predicts 10-points of social media’s future
As digital impacts and transforms all media, Peter Kim, Chief Digital Officer, Cheil Worldwide, believes that it will change social media from its present form....
MCN & AOL Unveil Programmatic TV Marketplace; YuMe Opens China Offices with Local Partnerships
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN &...
Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
Battling the bots: Four essential weapons for marketers
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
SG retail exporters rose by 22% in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
