Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Tagged: case
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
HuffPo Co-Founder on Where He Thinks Tina Brown’s Daily Beast Went Wrong
Just in case you missed it, BuzzFeed Chairman Ken Lerer was the star of the full-page front-of-book Q&A in yesterday’s New York Times Magazine. (Though...
Apple, Amazon Finally End Controversial ‘App Store’ Lawsuit
The war is over. Apple and Amazon have finally ended their lawsuit over who has the legal right to use the “app store” name. Both...
Video Commerce Summit Set for Late July
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
Judge Suggests DOJ Has a Strong Case Against Apple
Judge Denise Cote hinted Thursday that the U.S Department of Justice may have the evidence it needs to prove that Apple was involved in an...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
Germany’s Rocky Road To Programmatic: The Ad Trader Conference Overview
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Who Are The Most Loyal Smartphone Owners?
Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and...
Passbook Proves a Winner in European Restaurant Marketing
Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on...
‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
Case Study: Jebsen Group Makes Social Media a Priority
Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Source: ClickZ Asia
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
