How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Tagged: campaign
Small Business SMS Marketing Just Isn’t Practical
The following is a guest post by Derek Johnson, Founder & CEO of text message marketing provider Tatango. You can text him at (206) 334-4012 or...
Tap on the map? Maybe I was wrong about NFC
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Tectumedia – A new player to support start-ups with Programmatic Buying
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
Honda’s Latest Campaign, Fresh on the Vine
The Japanese automaker is staging a real-time marketing campaign involving personalized video responses to drivers’ tweets. Via digiday.com
3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going...
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By...
Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health
On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st,...
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
Google “Chrome Experiments”:Simple games that demonstrate new technology for consumer interactivity
Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new...
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Cannes Lions day two: go big or go home
A huge opportunity $700bn dollars is waiting to be earned in China’s middle-tier cities according to Chen Xin, Chairman of SinoMedia Holding Limited. The top...
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
