Boingo Launches Innovative App Download Product for Advertisers
Advertisers Enjoy Verifiable Downloads and Guaranteed Engagement in High Traffic Wi-Fi Hotspots LOS ANGELES – Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that...
Tagged: campaign
How to Avoid the SMS Spam Trap
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today. It’s no secret that for small...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
The New Reality for Augmented Reality in Mobile Marketing
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced...
Millennial Media Offers Insight for Retail Brands
Millennial Media’s newest report from the Mobile Intel Series focuses specifically on the retail industry. One of the most in-depth reports we’ve seen from the...
How Social Data Influenced Hyatt to Pull Part of Campaign Days Before Launch
When Facebook COO Sheryl Sandberg’s modern feminist manifesto “Lean In” ignited negativity, Hyatt was forced to pull the plug on a main element of its...
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
Customizing a bottle of Scotch:A Father’s Day message from Diageo
The best advertising campaigns are often those that help people communicate their true feelings and emotions. This mobile campaign from Diageo, which ran in Brazil,...
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
The next step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
