Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
Tagged: campaign
SnapApp Publishes ‘The Campaign Confidence Gap’ Report
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
Opera and Mirum show Indonesians that time is opportunity
Weary residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Often, they...
Criteo launches Kinetic Design for ad personalisation
Criteo S.A., the performance marketing technology company, has launched Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually...
Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance...
CoverGirl’s Influencer Chatbot Is Smart, Funny and Responsive
CoverGirl has released what it claims is the first influencer chatbot marketing campaign, using a program designed to emulate a real person’s conversational style. The...
The Industry Predicts What 2017 Holds for Programmatic
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
McCann Health Singapore gets new Creative Director
McCann Health Singapore has appointed Alejandro Canciobello as its new Creative Director. Mr Canciobello recently relocated to Singapore from Peru, transferring within the McCann Worldgroup family, as...
Beauty Retailer Birchbox Returns To TV
AdExchanger | After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to...
Queensland looks beyond sunny beaches to attract travellers in campaign
Tourism and Events Queensland (TEQ) and J. Walter Thompson Sydney have launched a new creative brand platform for Queensland, aimed at redefining the State and...
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
Sintec Buys Operative; AppNexus IPO Already Under Way?
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?;...
Cathay Pacific turns aircraft into wedding venue for new campaign
McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolising the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon....
Political Parties Need to Look at How Brands Control Their Media Narrative
This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the...
Data Availability Can Fix APAC Lack of Programmatic Trust
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to...
2016: The good, the bad and the future of digital marketing
However, while some of my “predictions” turned out to be fairly accurate, there have also been more than a few surprises over the last 12...
