CoverGirl’s Influencer Chatbot Is Smart, Funny and Responsive
CoverGirl has released what it claims is the first influencer chatbot marketing campaign, using a program designed to emulate a real person’s conversational style.
The make-up brand, which was spun off to Coty from Procter & Gamble in October, invited fans to use the teen-focused messaging app Kik to interact with a chatbot version of Kalani Hilliker, a 16-year-old American dancer, model and TV personality.
The chatbot was created by influencer marketing platform The Amplify and chatbot developer Automat, companies that became part of the 18-month-old network You & Mr Jones in mid-2016.
