TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval
Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now...
Tagged: campaign
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
Data Points Towards Mobile, Rich Media, And Private Marketplaces
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading....
Twitter’s objective-based campaigns welcome news for marketers
Twitter’s recently launched Objective-Based campaigns allow advertisers to pay for the actions that are most aligned with their marketing objectives. This comes as a welcome...
Pitch deck: BitTorrent is wooing advertisers, publishers
BitTorrent, the company behind the peer-to-peer file-sharing protocol, has a bit of a branding challenge. Allegedly responsible for as much as a third of all...
‘The reasons behind rapid change are clear-cut, even if the consequences are not’
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus...
Ad Tech’s Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Social media, the beast that cannot be controlled
In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and...
Social is the key instrument in a brand’s orchestra: Socialathon 2014
Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and...
Ozone Media partners with AppNexus to expand global footprint
Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The...
The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)
Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and...
‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown
Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with...
Businesses walk in‘To The New’ era of social media marketing
Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social...
Top 5 reasons why mobile retargeting is growing popular
Ever since the advent of smartphones and tablets, e-buyers are constantly evolving – the upshot has been an incremental effort to connect with consumers through...
