2014, The Year Of Consolidation In Ad Tech, And What It Means For The Industry…
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last...
Tagged: campaign
Case Study: How Accurate Location Data Increases Campaign Performance
Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers….when it’s...
Need to do things #onthefly? Asus shows how
The pressure to get everything done is something we can all relate to. Juggling a busy work and private life can leave even the most...
After $250M Injection, Campaign Monitor Gets Acquisitive
Watch out, Constant Contact and SurveyMonkey. A 10-year-old email marketing platform from down under is moving in. A few months after raising $250 million from...
‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’
ExchangeWire caught up with Nate Woodman, IPONWEB’s recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad...
APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic...
Premiering linear TV buying with programmatic tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media...
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
Attribution’s Fatal Flaw: What Really Caused That Conversion?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Only 9% marketers see their mobile mktg as ‘very effective’
Mobile has emerged as a significant channel of engagement, as 31 per cent of marketers say it is growing in importance. The consumer is driving...
Dulux’ Rajiv Rajgopal on being a digital marketer in India
Dulux is one of the oldest home decor companies with over 100 years of existence but is fast catching up with the advancements in the...
Weeks before Thanksgiving, here come the Christmas ads
‘Tis the season to be jolly. No, really. Thanksgiving, Black Friday and cyber Monday are still more than two weeks away. Yet brands have started trotting...
WeChat’s ‘ultimate social sensation’ positioning in Bangkok
There are some people who don’t like ridiculously cute animated stickers, or feel the need to search through their entire chat history – and then...
Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic...
Mobile Is Great, but Paper and People Can Still Carry Election Day
Sometimes get-out-the-vote efforts on election day come in virtual form: encouragement from a Facebook friend to vote, or a campaign volunteer using a mobile app...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
