Aiming to spark an advergames renaissance
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements,...
Tagged: branded
Why invest in content marketing?
Content marketing is here. It’s a significant channel and one that does not follow the rules of traditional advertising nor the processes associated with traditional...
Google goes ‘buy button’ crazy
With more users beginning their product searches on a mobile device, Google is always looking for ways to improve the mobile purchase experience. The insertion...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
Content: the mktg of tomorrow
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
Inside BuzzFeed’s plan to prove its native ads work
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who...
Content that clicks: Share-worthy, simple, disruptive
With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands...
Using content to drive commerce
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Nestle: ‘I Want to Spend More… But Robots Don’t Buy Kit Kats’
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media...
Condé Nast’s Food Innovation Group Picks TripleLift For Native
To power native placements, Condé Nast’s Food Innovation Group selected TripleLift as a technology provider. It will sell native placements directly and through private native...
Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
