TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Tagged: branded
Instant messaging usage jumps 12% globally
The popularity of instant messaging has soared over the past year, with a 12 per cent uplift in daily usage globally as more people opt...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
OMD China unveils Smart TV measurement tool Predictor 2.0
OMD China has launched Predictor 2.0 – a pioneering tool which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
Taking Content Beyond Its Awareness Roots
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman,...
Sydney’s The Urban List and Inception Digital join forces
One month after acquiring Mi9 beauty and bridal platforms Primped and The Wedding Club, Sydney’s media company Inception Digital has added Australia’s lifestyle destination, The...
How Web video blurs church and state lines for publishers
Every major publisher on the Web cites video as a key growth area. The revenue opportunity is too great. But unlike traditional outlets such as...
APAC bags 6 Lions for Branded Content & Entertainment
Out of a total of 63 awards given under the Branded Content and Entertainment category at the 62nd Canned Lions International Festival of Creativity, APAC bagged...
Can Branded Content Validate Yahoo’s Tumblr Buy?
AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering...
Australia leads APAC Branded Content & Entertainment shortlist
The 62nd Cannes Lions International Festival of Creativity has a total of 143 entries that have made it to the Creative Data Lions shortlist. APAC...
Sales of confederate flag merchandise banned by Walmart and Amazon
Update: Shortly after this story was published, Amazon and Etsy announced they would join the other retailers in pulling all Confederate merchandise from their sites. This article has been updated...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
