Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their...
After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant...
YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children...
Dentsu Aegis Network has acquired BWM Group in Australia, scaling its creative credentials in the market and strengthening the Dentsu Aegis Network business in Australia....
Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new...
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use...
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
Mindshare and creative digital agency, POSSIBLE, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment....
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique...
Sometimes, a standalone app might be more trouble than it’s worth – especially if we’re talking about a branded game as part of a single...
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Marketers in India are increasingly adopting ‘brand engagement’ as an integral part of marketing campaigns. According to an Omnicom Media Group India report, What’s Next Trend Report...
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