Data Alone Will Not Save You: Q&A With 1-800-Flowers’ Digital Guru
Amit Shah, senior VP-online, mobile and social media at 1-800-Flowers.com, is tasked with managing the gifting brand’s digital touchpoints. Over the course of his six...
Tagged: brand
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
Top 5 trends agencies should not miss in 2017
Every new year brings with it new opportunities for the businesses. Abhishek Bhattacharjee, Executive Director- Digital at IPG Mediabrands Malaysia lays down top five trends...
INFINITI hires Marketing & PR GM in China
INFINITI is expanding its capability in China and has appointed Tim Heile as Division General Manager of Marketing & PR of Dongfeng INFINITI, its Chinese...
Choosing the right domain name for your business
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
The Counterpuncher: The Guardian’s new CRO Hamish Nicklin is on a mission
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and...
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
The boldest proclamations from Glossy’s first year
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
IPG Mediabrands Malaysia rebrands its social agency to Society
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
A look back at top 15 acquisitions for 2016
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
A look back at 2016’s top 15 acquisitions
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016
As video marketing continues its march on social media, it’s no suprise that four of the five most engaging posts on Twitter this year are...
