Why Brands Are Getting It All Wrong on Instagram
Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the...
Tagged: brand
‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher
Surviving as a digital publisher is hard enough, but it’s even more so for independent, pure-play digital media companies that don’t have massive scale or other...
How Hotel Indigo used Twitter’s video ads to attract travellers
InterContinental Hotels Group’s lifestyle brands Hotel Indigo had opened a new hotel in Katong, Singapore, a neighbourhood that’s well known for its rich Peranakan heritage and...
Coca-Cola builds a family for ‘lonely snowman’ to show bonding in CNY ad
In a barrage of Chinese New Year ads expounding family togetherness, how can we come up with an angle that will set us apart, and...
Sojern’s APAC MD on why mobile & data are the best bet for travel mktg
With the holiday season here, the priority for travel marketers is to understand travel intent for the season. Sojern, the performance marketing platform for travel,...
Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising, Identifying the Need for Better-Designed Mobile Ad Formats
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser...
The future of programmatic: 2017 and beyond
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
Experts Predict How the TV Industry will Develop in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
#sowhoknew: Forget Information Age! Welcome to the Immersive Age
Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
Dentsu Aegis Network acquires India’s UI/UX design agency Fractal
Dentsu Aegis Network has acquired Fractal Ink Design Studio Pvt Ltd (“Fractal”), the experiential design studio in India, which will join the network’s digital agency...
Neustar Under New Ownership; AppNexus Launches PreBid
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start...
Brands do well by doing ‘good’
It’s the festive season and as we spread happiness, love and gifts all around, what better time to think about whether our brands can achieve...
Data, Measurement & Technology in 2017: Experts Predict
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
