Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
Tagged: brand
Clutch Purchases Persio to Extend Mobile Marketing Capabilities
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
Providing Context: How Intent Data Leads to Better Marketing
Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything...
Grey Group beefs up Asia leadership team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey...
Text100 stengthens global leadership team
Text100, the global marketing communications agency, has appointed a new leadership structure, including the appointment of two executives to its global leadership team. These changes...
Trump tweets in support of L.L. Bean as the brand faces online backlash
L.L. Bean is the latest brand to find itself in the thick of the Trump maelstrom. The company has been facing social media backlash after...
MWG hires new Chief Strategy Officer in Greater China
McCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China. Yang moves from Leo Burnett Worldwide in Chicago, where she...
Instagram Brings Ads – And Measurement – To Stories
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that...
CES 2017: It is a wrap as industry leaders define future tech
The latest emerging innovation across every major industry took centre stage at CES 2017, with product launches that propel global markets from automotive, sports and...
Carat wins Standard Chartered’s global media planning & buying mandate
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore...
Ad Age Ahead Video: Why Data Is the New Natural Resource
Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley...
Ad Tech Funding in Decline; Ad Tech Renaissance Looming
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad...
Singapore Navy appoints JWT to drive recruitment
The Republic of Singapore Navy (RSN) has tapped J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark...
MWG Malaysia strengthens leadership team with new hires
McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai,...
