Ginebra San Miguel, Inc. consolidates creative with Aspac
In a major consolidation, Philippine gin brand – Ginebra San Miguel, Inc. (GSMI) – is shifting its consolidated creative mandate to Aspac Creative Communications. The...
Tagged: brand
The Era of Programmatic Creative
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured...
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
O&M SG appoints Chandra Barathi as Head of Technology
Ogilvy & Mather (O&M) has appointed Chandra Barathi as Head of Technology at Ogilvy & Mather Singapore, and Vice President Technology for OgilvyOne Asia Pacific, effective...
Unilever taps Mirum for Rexona in Indonesia
PT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency....
Extra Bubble Mint explores voice UGC on WeChat
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
Programmatic advtg grows across formats in ANZ: TubeMogul
TubeMogul, an enterprise software firm for brand advertising, has reported an increase in programmatic advertising activity across all key ad formats in Australia and New...
See the Spot: Old Spice Duo Makes Real Peace After Faux Pax
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
SpotX Hopes ‘Curated’ Marketplaces Will Solve Video PMP Pain Points
AdExchanger | Private marketplaces (PMP) might be great for quality assurance and brand specificities, but sometimes sacrifice scale and audience discovery. Also, they’re tough to...
Transition to smartphones comes with skews: Report
The rapid transition to smartphones in Asia Pacific appears to be limited to specific categories in some markets, and shows varying trends in others, creating newer sets of...
Twine Digital appoints Shard Sharma as COO
Twine Digital has roped in Shard Sharma as Chief Operating Officer. Leading with an entrepreneurial mindset, he is mandated to expand Twine Digital in India...
India’s BW ACCELERATE readies for 2nd batch of startups acceleration
ACCELERATE|ENTREPRENEUR, BW ACCELERATE’s acceleration program is gearing up for the second batch of 20 startups. BW ACCELERATE, an initiative of Digital Market Asia’s parent brand...
Sony embedded a secret message in a new digital video ad
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
Crain Launches City Brands in Nine New Markets
Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
