Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Tagged: brand
The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
Asia Brands Must Ready Programmatic Journey
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Is the Content Director the new Creative Director?
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
Lululemon Tries New Store Concepts in Effort to Woo Shoppers
Lululemon Athletica is saying, “namaste” with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
AkzoNobel partners with Dentsu Singapore to launch Dulux Ambiance in Asia
AkzoNobel selected Dentsu Singapore as its partner of choice for the recently launched Dulux Ambiance range of colours. Following a highly successful launch in India...
What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues
This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the...
Digital helps us connect with the youth: Videocon’s Shikher Gupta
In a conversation with Digital Market Asia, Shikher Gupta, Head – Digital and Brand Marketing, Videocon, talks about how large technology led media owners and...
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its...
Instagram takes its advtg up a notch with monetisation move
The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has...
