Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
Tagged: brand
A Look-Back On 2015 Trends
In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that...
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
Display advertising driving digital ad spend; Programmatic vital to future of digital
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Agencies Are Still Struggling to Develop Profitable Ad Tech Models
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company...
#mavericksindigital: Online video, the next boom for Japan
Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
Disney Studios SE Asia appoints Dentsu Media as AOR
Dentsu Media Network has been awarded Disney Studios Southeast Asia’s regional media business – with Dentsu Möbius leading the account. The iconic media entertainment company...
Beat Ad Blocking by Leveraging Mobile Data
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into...
Nestlé’s R Chandrasekar to keynote at India’s Top Digital Planners
The year 2015 is marked with numerous milestones for Nestlé India. Whether it was the continued celebration of completing over 100 years in India to...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Retailers Are Offering More Coupons Than Ever This Season
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
Adobe And Videology Tackle OTT Video Sales Hurdles
AdExchanger | If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet....
Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell...
Collision & Convergence – Hype or Reality?
Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests...
Another ‘carrot’ for publishers on Facebook – Instant Articles
Facebook has beta launched Instant Articles across Asia. As more people get their news on mobile devices, Facebook looks to offer a faster and richer...
