Week in Review: Grab-bing a piece of the bigger pie
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
Tagged: brand
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
2016: The year for publishers
There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and...
Nikkei appoints Krux to power its data strategy in Japan
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei...
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Snapchat’s linked with the NFL to sell big-name brands for a Super Bowl Live Story
Snapchat is ready for its Super Bowl debut. After missing out on the big game last year, it sold out its Live Story with the...
A Chinese perspective on WhatsApp for Business: A future WeChat?
Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite...
AOL debuts an ‘All-in-One’ publisher platform
AOL has launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years,...
KFC brings back Plucka Duck in its first brand campaign in Australia
In a break from product-based advertising, KFC has launched its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting...
JWT reappointed as creative AOR for Changi Airport
Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved...
People can’t stop searching for the ‘East Coast blizzard’ online — and other stats
There’s a massive blizzard affecting 75 million people across East Coast this weekend, just in case you didn’t hear. With warnings like “a direct hit” and “paralyzing”...
Gap Taps Abercrombie Alum as New CMO
There’s a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and...
MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction...
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
