New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study) may finally give the...
Tagged: brand
Weekly Digital Marketing News Update – 22nd Nov 2010
Thought I would start sharing some weekly news updates (in link format) that I find really informative – so without further ado, here goes: Advertising...
Google offers video on AdWords
Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings. Video Extensions will play in an expandable...
New Display Advertising Units Boosts Engagement!
No one readily admits to liking advertising — at least not the kind that pops up when you’re on a news site, blocking the story...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
7 social media marketing tips from a Facebook insider!
Today many advertisers are increasingly allocating marketing budgets to Facebook – some talk about it being an advertising gold mine… Because by placing ads on...
The top 10 best viral videos in August
Just made my way through the August top 10 viral videos from goviral and had to share it with all of you! Even if viral...
No need for social media experts…
Looking for an expert to give you some great social media pointers? Look no more – this week WhatTheFuckIsMySocialMediaStrategy.com launched! (PR agencies and social media experts...
Mountain Dew Crowd Sources Ad Media Buying
Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
Twitter launches ‘Promoted Tweets’ ad platform
Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers...
The future of social media
Looking through a whitepaper on Facebook and reading an article ‘if it makes sense to purchase Friendster’ I found some interesting points that I wanted to share....
Great advergames
Thought I would share some of the lastest advergame I have come across: Vimto This “advergame” called “High dive” done for the softdrink brand Vimto gives...
Twitter on the rise in New Zealand…
In the last couple of weeks I have written a couple of blog posts around great use of Twitter as an advertising channel: Terminator case, Twitter cases...
Great use of Twitter – Part 2
Part 2 of great Twitter cases: Tweeding restaurant on wheels Restaurants on wheels have already come a long way… Now the taco truck—a longstanding institution...
Great use of Twitter – Part 1
I’ve been so and so regarding Twitter and I somewhat still am – to be honest I don’t really see why I should follow anyone...
