How to Develop a Multilingual Content Marketing Strategy
Coca-Cola is a good example of adapting a global brand for a country-specific audience. Source: ClickZ Asia
Tagged: brand
Is Your Favorite Brand a Social Media Power Player?
The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. As a result, global consulting...
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Boost Your Brand by Connecting TV and Online Media…
Boost Your Brand by Connecting TV and Online Media Plans lnkd.in/GW_999
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better monetising their digital content is...
Nordic RTB-Adoption On The Rise: Industry Reaction
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
Cabela’s Counting on Mobile Marketing for ‘It’s In Your Nature’ Campaign
Earlier this week, Cabela’s excited investors when its shares spiked better than 10% after the company indicated that it expects to top Wall Street’s first-quarter...
JWT scoops up Nissin’s noodle business
Hong Kong – The Japanese FMCG group has handed agency advertising duties for its best-selling Cup Noodle brand in Hong Kong. Source: Marketing Interactive
Sony Xperia fights back with technology
Hong Kong – The newly independent mobile developer launches what it calls its most ambitious campaign for the Xperia brand. Source: Marketing Interactive
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
And brand owners must consider these data points before any AR deployment. Source: ClickZ Asia
