Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
Tagged: brand
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
‘Why is it Important to Have a 360 Customer View?’, by Dan Robinson, Artemis Manager, MPG Media Contacts
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Rethinking Burger King’s Twitter Mishap
The brand had its account hijacked, but that might ultimately have worked in its favor. Via digiday,com
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
17 (mostly failed) Brand Tweets From The Oscars ht…
17 (mostly failed) Brand Tweets From The Oscars lnkd.in/HUjYVg
Facebook the super mobile brand powers the mobile…
Facebook the super mobile brand powers the mobile universe lnkd.in/7fSysq
JWT wins all three Indosat brands
Jakarta – JWT Jakarta was appointed as the sole brand agency of telecommunications company PT Indosat. Source: Marketing Interactive
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-08)
The World's best CV… http://t.co/hxdfPQuq # Facebook Studio :: Blog | Making Digital Brand Campaigns Better | Latest News and Updates http://t.co/F27rXXnx # P&G launches...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-10)
Turning Pins Into Purchase on Pinterest http://t.co/XaOX8PWF # The power of Facebook advertising [infographic] http://t.co/Kfm62FjH # Google re-enables YouTube uploads in Korea, following a 3...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-03)
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-02)
PTD 2.0: The Next Evolution Of The Publisher Trading Desk: http://t.co/JcGZeZwQ # Adap.tv aunches Campaign Optimizer: http://t.co/PcRXqAv6 # 45% of consumers would opt-in to mobile...
