Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Tagged: asia
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
Viant Buys Adelphic; Superawesome Plans IPO
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO;...
Adobe’s hot trends for marketers in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
Entering the year of the tori
It’s that time of the year again. In the northern hemisphere, coats are worn as temperatures drop. In the southern hemisphere, the opposite happens. Across...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
Dentsu Aegis Network acquires Indonesia’s Dwi Sapta
Dentsu Aegis Network has signed a definitive agreement to acquire Dwi Sapta Group, the number one local advertising media agency in Indonesia. The multi-brand acquisition...
Xaxis promotes Arshan Saha to APAC President
Xaxis, the programmatic media and technology platform, has promoted Arshan Saha to President, Asia Pacific (APAC). Mr Saha was previously Vice President, South and Southeast Asia....
Essence beefs up SG team with senior appointments
Essence, a global digital agency, has promoted Singapore-based Kunal Guha and Vincent Niou to boost the agency’s APAC growth plans. Mr Guha has been promoted to...
India Ad Tech Must Be Ready for Market Changes
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the...
Love at first sight: Reinventing video for marketers
First impressions matter so much because they happen fast, and they stick. We make these judgments in a nanosecond (it takes only seven seconds to...
Porsche redefines courage with celebs in the new year
Porsche has launched its new ‘What is Courage?’ campaign, redefining courage in the New Year with celebrated Hollywood actress Michelle Yeoh, internationally acclaimed chef and...
Omnicom & IPG Mediabrands lead India’s Top Digital Planners
BW Businessworld and Digital Market Asia hosted the second season of India’s Top Digital Planners at Bikaner House in Delhi on January 21, 2017 to...
GSMA Announces New Details for MWC Shanghai 2017
Ahead of the weekend, the GSMA provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, June 28 through July...
Ad-Juster Acquired By Innotech; DMG & Forensiq Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners...
