The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
Tagged: asia
Maxis reunites sisters in touching CNY campaign
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Asia stands to win from a wave of marketing disruption
The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities...
Cadreon launches programmatic management platform Unity in China
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
Practo raises USD 55mn in Series D funding led by Tencent
Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund...
Singapore Tourism Board gives marketing capability contract to Brand Learning
After a competitive selection process, global marketing and sales capability firm Brand Learning has won Singapore Tourism Board’s 3- year contract to build its Marketing College....
Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil...
MGM picks JWT Hong Kong for campaign to launch MGM COTAI
MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau...
PHD bags scotch portfolio of Health Drinks Bangkok
PHD Thailand has been appointed to handle Scotch Industrial (Thailand) Co. Ltd.’s portfolio of health products, following a five-way pitch involving Dentsu, GroupM, Starcom and...
The gloves are off in the ecommerce ring in Southeast Asia
In early November, Amazon shook up the news wires with the announcement they will be (finally) entering the rapidly growing E-commerce scene in Southeast Asia....
Splash’s video documentary helps tackle Singapore’s teen suicide
AOL Platforms has teamed up with Maxus and Splash Productions to raise awareness of growing anxiety amongst 10 to 19 year olds living in Singapore....
The Gen Z challenge: How marketers should engage with them
The Gen Z population numbers approximately two billion globally and a new AdReaction study from Kantar Millward Brown highlights that this generation its own distinct behaviours,...
WildAid China teams up with superstar Angelababy to save pangolins
WildAid, an environmental organisation that focuses on reducing the demand for wildlife products, together with Wunderman, a global digital agency, has just launched a China-based...
Grey Group beefs up Asia leadership team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey...
Text100 stengthens global leadership team
Text100, the global marketing communications agency, has appointed a new leadership structure, including the appointment of two executives to its global leadership team. These changes...
