Sojern’s APAC MD on why mobile & data are the best bet for travel mktg
With the holiday season here, the priority for travel marketers is to understand travel intent for the season. Sojern, the performance marketing platform for travel,...
Tagged: asia
Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the...
Blis signs global partnership with Moat on viewability
Blis has signed a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
#sowhoknew: Forget Information Age! Welcome to the Immersive Age
Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were...
Reprise names Tim Ringel as Global President
IPG Mediabrands, the media holding arm of Interpublic Group (NYSE: IPG) has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
Dentsu Aegis Network acquires India’s UI/UX design agency Fractal
Dentsu Aegis Network has acquired Fractal Ink Design Studio Pvt Ltd (“Fractal”), the experiential design studio in India, which will join the network’s digital agency...
Brands do well by doing ‘good’
It’s the festive season and as we spread happiness, love and gifts all around, what better time to think about whether our brands can achieve...
F&B advertisers still rely on 30-secs creatives: TubeMogul report
About 94 per cent of video ads served in SEA food and drink campaigns are 30 seconds in duration, despite securing over 20 per cent...
#sowhoknew: Fake news – the scourge of social media?
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
Global advertising to reach $547billion in 2017: GroupM
Global advertising is predicted to reach USD547 billion (+ 4.4 per cent) in 2017, with digital’s share to reach 33 per cent, according to the latest figures...
Adobe to help internet TV firm iflix expand in SE Asia
Global technology firm Adobe, in conjunction with iflix, the Internet TV service for emerging markets, have announced the companies’ long term strategic engagement. Over the next...
Frederico Sartorelo joins FCB Shanghai as ECD
FCB has appointed Frederico Sartorelo as Executive Creative Director for FCB Shanghai international clients. Mr Sartorelo has more than 20 years of advertising experience with an exceptional...
The year ahead? 2016, only more so
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence....
WPP launches purchase mktg brand The Store in Aus & NZ
WPP AUNZ has unveiled WPP’s Global Retail Practice called The Store in Australia/NZ. The Store coordinates all of WPP AUNZ’s holistic path to purchase marketing...
