The best APAC digital marketing stats from December 2016
30% of online sales in SE Asia through social That astonishing estimate comes from consulting firm Bain & Co and is reported in the Wall...
Tagged: asia
How to choose a mobile attribution partner
Mobile app attribution is vital to measure the effectiveness of a mobile app marketing campaign. The key role of a mobile app attribution technology is...
Choosing the right domain name for your business
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
3 Tips for ensuring well-targeted travel campaigns
eMarketer predicts that online travel sales in APAC will outpace North America in 2017, reaching USD 215 billion. Through effective marketing, travel brands have an...
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
Top 20 stories: What marketers were reading in 2016
For the marketing and advertising industry, mobile, data and digital transformation were the most important topics this year. With digital media poised to outgrow TV spends...
IPG Mediabrands Malaysia rebrands its social agency to Society
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
A look back at top 15 acquisitions for 2016
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
A look back at 2016’s top 15 acquisitions
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
Data pick of the day: Over 1 in 5 millennials watching eSports
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark according to GlobalWebIndex’s data. GWI’s data...
Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle
There was a lot of M&A this year in advertising technology. According to <a href="https://docs.google.com/spreadsheets/d/1DSPbhH5hmJiN02Xu3SbU6PngqCkZ_lcv9ZYlfHxJBMM/edit#gid=0″>Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in...
How Hotel Indigo used Twitter’s video ads to attract travellers
InterContinental Hotels Group’s lifestyle brands Hotel Indigo had opened a new hotel in Katong, Singapore, a neighbourhood that’s well known for its rich Peranakan heritage and...
Coca-Cola builds a family for ‘lonely snowman’ to show bonding in CNY ad
In a barrage of Chinese New Year ads expounding family togetherness, how can we come up with an angle that will set us apart, and...
#sowhoknew: What happens in Vegas…a preview of CES 2017
The 50th iteration of the geek-fest that is the Consumer Electronics Show kicks off on 5th January under the banner of ‘The Future is Now’....
