A holistic view of consumer experiences across devices will be the key to success this holiday season. That’s the view of the Mobile Marketing Association...
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built...
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, U.S. marketers are interested in...
Alpha7, a Singapore-based business cloud enabler, has launched A7 AppsConnect, a platform marketplace of 40 cloud-based applications – bringing affordability and efficiency across key business...
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
AdExchanger | Just because people block ads doesn’t mean they hate advertising – it means they hate bad advertising. Slow-loading, third-party tracking, battery-draining, bandwidth-bleeding, pop-upping, visually...
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
AdExchanger | Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/09/2015
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/09/2015
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
AdExchanger | Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated...
AdExchanger | Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs,...
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