FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
Tagged: app
Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior
Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN...
Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics
It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps...
Twitter to Offer Promoted Tweets, Videos Beyond Twitter
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
Yahoo launches new silent video messaging app Livetext
Yahoo! has launched Yahoo Livetext, a new app for one-to-one live video texting on iPhone and Android phones. The app allows users to text, with...
Forensiq Projects In-App Ad Fraud Will Surpass $1 Billion in 2015
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
Mobile App Marketing: Key Consumer Insights from Google
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
More than 1/3 of Millennial Moms Now Reachable by Beacons
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
Apsalar Introduces Apsalar Audiences for Facebook
New service of the Apsalar Mobile DMP enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting...
Russian startup delivers vocab-booster on Apple Watch
Easy Ten, a subscription-based app that helps you learn a new language that is now also available for the Apple Watch, was the brainchild of...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
Apple On Data Collection: ‘Why Would You Do That?’
Apple’s stance on data collection: “We honestly just don’t want to know,” said Craig Federighi, Apple’s SVP of software engineering, to roughly 5,000 app developers at...
Facebook introduces Facebook Lite app
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
HotelTonight Users Give Mobile Video A Warm Reception
Travel is a tricky category. It’s generally one of the top things people want to spend their money on – but it’s also not something most...
