Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
Tagged: app
Disrupting the walkie-talkie world with an app
Singapore startup Voice Ping is ready to take on the big guns in a market that has been dominated by a single player, reports Benjamin...
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Retailers Are Offering More Coupons Than Ever This Season
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
Trivia Crack Dev: Good Product Is More Important Than Good Marketing
AdExchanger | Buenos Aires-based game studio Etermax is a rare creature in the app development world. “We don’t focus on user acquisition,” said CEO and...
Engage The Unforgiving User
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
More Enterprises Going Mobile as 2016 Looms Large
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile. Jumping out in the report from...
Latino Emojis Have Arrived, Courtesy of Zubi Advertising
U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
Instant messaging comes to Tumblr
If communicating on Snapchat, Facebook, WhatsApp, LinkedIn, Twitter and other apps wasn’t enough to get your message across, Tumblr is launching its own private messaging tool...
Time Inc. Has Mobile Gaming On The Mind With Trivia Crack Partnership
AdExchanger | Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a)...
Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil
In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for...
TD Bank Is Planning To Add Context Awareness To Its Mobile App
AdExchanger | It’s nice to present a customer who has previously demonstrated a love for, say, ice cream with a coupon for a discounted cone....
Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
Notification: The Post App World Revealed
Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile… I’ve just begun to...
It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers
AdExchanger | App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test...
