IPG Mediabrands Taps Charles Godbold For New Media Intel Role
AdExchanger | Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and...
Tagged: analytics
Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day
It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial...
Havas’ Hybrid Approach To Programmatic
AdExchanger | In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics....
Fusionex eyes Philippines, fuelled by 26% jump in revenue
Big data and analytics software company Fusionex International Plc will be widening its footprint in South-East Asia by expanding to the Philippines over the next...
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
Brightcove Audience Makes Video the New Foundation of Modern Marketing
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
GroupM Partners with Networked Insights for Global Rollout of Marketing Analytics Platform
Exclusive Agreement Gives 27,000 Employees Access to Real-Time Social Web Insights for Media Planning that Connects Brands with Opportunity Audiences NEW YORK & CHICAGO –...
How a Seattle radio station broke the Internet with an all-day Beastie Boys celebration
It’s not every day that a public radio station in Seattle trends nationally on Twitter, but then it’s not every day that one celebrates the...
Simulmedia Releases INSIGHTS For Rapid, Interactive Post-Campaign Reporting
Powered by Simulmedia’s VAMOS Platform, INSIGHTS offers self-service reporting and analytics NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
Audi Debuts New Vertical Video Ad Format by Celtra
Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform...
Acxiom Strengthens Leadership Team – Names Jeremy Allen as President of Marketing Services
Nielsen and former McKinsey Executive Jeremy Allen to Take the Helm of the Company’s $445M Marketing Services Division LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM),...
Shripad Kulkarni is Vizeum’s India MD as S Yesudas pursues new role
After serving as the Managing Director of Vizeum India for over six years, S Yesudas, has decided to pursue new interests, moving on from his...
WayWearable blends IoT and skincare analytics in hardware push
Combining skincare and wearable tech, South Korea’s WayWearable is chasing a US$490bil market but is all too cognisant of the unique set of challenges a...
Big data software to grow by 50%: Ovum
The big data software market will grow nearly six fold by 2019, according to a report by Ovum. The report highlights that while big data...
The Festival of Creativity (Powered By Data)
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of...
