Kochava Attempts To Crack The Cross-Device Attribution Code
AdExchanger | As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava...
Tagged: analytics
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
After Divorce From Twitter, Datasift Bounces Back With Facebook
Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in...
ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
App Annie Buys Mobidia For Access To More Usage Data
Mobile app analytics company App Annie is beefing up its Usage Intelligence product with the acquisition of mobile measurement firm Mobidia. Although terms of the...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop
Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New...
Conventional analytics can coexist with big data: Teradata
Enterprises embracing the new world of big data do not have to discard the experienced they’ve garnered over the years on information management and analytics,...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Maxifier and Moat Partner on Attention Metrics and Viewability
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY – Maxifier, the leader in total performance optimization, has extended its partnership...
Like-pocalypse now: The biggest losers in the Facebook purge of 2015
Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly...
