Award-winning video insights product now analyzes content performance and audience engagement through large ecosystem of video players London, UK – Ooyala, a Telstra subsidiary and...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that...
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising...
AdExchanger | While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in...
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
AdExchanger | Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The...
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built...
Singapore startup A Better Florist wants to cut off the middleman to deliver fresher flowers at lower prices, and believes data analytics is the way...
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
AdExchanger | Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
US-based data analytics and security firm Rhodes Edge Inc has acquired Singapore-based geolocation technology startup Folr for an undisclosed sum. Via DNA
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
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