Adobe Adds New Capabilities to Analytics Platform
Adobe is adding a slew of new capabilities for its Analytics platform that it claims will make it more accessible to new users and easier...
Tagged: analytics
Emerald Media invests USD 50 mn in OTT platform YuppTV
Emerald Media, a Pan-Asian platform established by global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired...
Who Are the Winners & Losers of dmexco 2016?
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
PII: Talking With Mindshare Data Wonk Nazanin Jazayeri
AdExchanger | This is the first installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Nazanin...
DigitasLBi’s Head Of Programmatic Role Is About More Than Programmatic
AdExchanger | When DigitasLBi appointed Emily Macdonald as its first head of programmatic on Thursday, it wanted to ensure all employees across planning, buying, data...
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop
AdExchanger | One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again. Now Magento...
Walled Gardens Are Eating The World (And Developers)
AdExchanger | If you’re a developer looking to monetize and attribute spend across devices, Facebook and Google might soon become the only shows in town....
Free for breakfast (and content analytics)?
The post Free for breakfast (and content analytics)? appeared first on Digiday. Via DigiDay
Outbrain signs multi-year partnership with Mediacorp
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
Emarsys makes changes in executive leadership team
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
OMG appoints CEO for Singapore and Malaysia
Omnicom Media Group has appointed Ranga Somanathan to lead Singapore and Malaysia and as its CEO. In his new role, Mr Somanathan is charged with...
Forget Header Bidding, It’s Time for Server-to-Server 2.0
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need...
