Emarsys makes changes in executive leadership team
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully focus his attention on innovation to further strengthen the company’s competitiveness in a rapidly changing market.
In his new role as CINO – Chief Innovation Officer – he will drive breakthrough innovation, product development based on artificial intelligence and its rapid roll-out to customers. The Board has accepted Mr Hartman’s decision to re-orient his focus and place greater emphasis on delivery of the company vision. The change will be effective July 11, 2016.
The Board, led by the chairman Mr Ahorner and with Matt Blodgett, Managing Director at Vector Capital, fully support Mr Hartman’s recommendation to appoint Ohad Hecht as CEO. Mr Hecht built Emarsys’ market-leading presence in Asia-Pacific between 2010 and 2014 and returned to Vienna to serve as the company’s COO in 2014. In his new role, Mr Hecht will focus on sustaining the company’s rapid growth by driving international expansion, including further penetration of the US market. Emarsys currently serves more than 2,000 customers in 140 markets, supporting their marketing with customer intelligence, personalisation, predictive recommendations and omnichannel marketing automation.
“Breakthrough innovation is pivotal to our business and it is Emarsys’ key differentiator in a rapidly changing market. I will focus on our role as game changer and bring our vision to life – which is to fully leverage artificial intelligence in marketing to further increase customer value. I am confident that in his new role as CEO Ohad Hecht will also provide Emarsys with the necessary drive to keep it on its steep and unparalleled growth trajectory,” says Mr Hartman.
“I am excited to take on the role of CEO at a moment of rapid international expansion. In addition to continued expansion in North America, our leadership team will focus on strengthening our existing customer base and markets and turning our innovations into superior value for our customers,” says Mr Hecht.
“Tapping into artificial intelligence, Emarsys is fully equipped to stay ahead of the game, with a visionary leadership and global team. I absolutely agree with Hagai that delivering on the company vision requires one leader to focus his attention exclusively on innovation,” says Mr Ahorner.
“We see massive global potential for B2C marketers with Emarsys’ unique integration of analytics, customer intelligence, true personalisation, and marketing automation. We are proud to support Emarsys as the company’s first institutional investor, and are excited about the future and continued rapid growth and global expansion under the strong entrepreneurial leadership of Hecht and the visionary innovations of Hartman,” adds Mr Blodgett.
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