AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as...
AdExchanger | On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media...
Tapad Expands Linear TV Analytics Solution, Enabling Optimal Reach and Frequency Across TV and Digital Platforms NEW YORK – Tapad has partnered with WideOrbit, the...
Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund...
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/12/2016
That voice-activated Alexa system isn’t just for asking trivia questions, finding nearby movie times or creating a shopping list. For marketers, now it’s for work,...
Amobee has appointed data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Mr Chu will be charged with leading Amobee’s...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local...
AdExchanger | This is the fifth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous...
The post The Forrester Wave™: Learn which analytics providers lead the pack appeared first on Digiday. Via DigiDay
Former AppsFlyer strategic sales executive joins market leading mobile attribution and analytics platform BERLIN and SAN FRANCISCO – adjust announced that Armando Osuna has joined...
AdExchanger | Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the...
AdExchanger | Although Neustar’s marketing services division saw 54% Q3 revenue growth YoY to $63.3 million, CEO Lisa Hook noted Thursday that new client wins...
Progress has launched the Progress®DigitalFactory™, a cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences that meet...
AdExchanger | IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the...
More
