Understanding Marketing Message Overload
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more information than the average person...
Tagged: analytics
Placed Lands $10M In Series B Round
Location analytics startup Placed announced today $10 million in a Series B funding round led by Two Sigma Ventures, bringing its total to $13.4 million....
Millennial Media Ramps Up Its Location-Based Mojo
Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is...
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Post global realignment, Omnicom Media Group to handle Heinz in APAC
Omnicom Media Group, the media services division of Omnicom Group Inc, has been named the media agency for HJ Heinz, winning media planning and buying...
Data pick of the day: 84% Chinese internet users have a Qzone account
Among adults aged 16-64, Qzone stands out as the most popular network in China, as per data from Global Web Index. Nearly 85 per cent...
Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network...
Facebook, Twitter Ads Partner Unified Acquires Awe.sm
Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified...
New Yields For Yieldex In Programmatic Direct
Premium publishers have needed some convincing to open up their more valuable inventory to programmatic buying technologies. But interest in tools that streamline the often...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Sizmek To Roll Out AdTruth-Powered Feature
Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. On Monday,...
Is A Second Wave Of Social CRM Consolidation Upon Us?
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies....
Metrics Causing Pain? Could Be A People Problem
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and...
As Metrics Fragment, Data Ownership Issue Gains New Urgency
This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MediaCom And Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started...
