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IPG CEO Michael Roth Sees Data Analytics And Transparency As Key Differentiators

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AdExchanger |

IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the holding company’s Q3 earnings call. Read the release. “That will be a key focus for us in 2017 – to make sure all the agencies at IPG have a consistent offering in… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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