Google adds buy button for YouTube ads
Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers....
Tagged: adwords
PHD APAC’s Susana Tsui on agency transition from bldg reputation to driving growth
From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the...
Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
#sowhoknew: Why LinkedIn publishing is mightier than the Conference
“The pen is mightier than the sword”, is an expression first written by novelist Edward Bulwer-Lytton in 1839. Well, I have an update to the...
Flickr beefs up back-end for better search & access
Yahoo! Inc. has released a number of major updates to Flickr, desktop and mobile, introducing a more intelligent search tool and set of features that...
Programmatic And User Growth Bring AOL Revenue Up 7% To $625 Million
AOL reported revenue growth of 7% YoY in the first quarter, for a total of $625 million. Global advertising revenue, which includes AOL’s own properties,...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
Experts debate whether mobile offers marketers enough options to spend
The famous “year of mobile” came and left, even as the medium continues to be a focal point of interest for all concerned, and arguably still needs to...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Google Extends €150m Olive Branch; Cuts Inventory Deals with Twitter & Baidu; Adobe buys Tumri
In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri....
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched...
Online playfield expands to health, edu, grocery, fin
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing....
Indian corporates indulge in relief & rescue of Nepal quake victims
The last couple of days have been filled with devastation and loss for Nepal following the 7.9 magnitude earthquake that originated from Pokhara and left...
Google Makes Major “Mobile-friendly” Change to Seach Algorithms
Most people know that Google uses a complex system to determine which results to show from a search query. What some people may not know...
