#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
Tagged: adwords
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
Switched on Media adds 12WBT to its client roster
Following a competitive pitch, STW’s digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its client...
Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
How online video helps consumers in the I-want-to-do moment
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
Mobile drives FB’s revenue growth; video focus continues
Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected...
Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn
In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing...
Mobile search ad spend jumps 69% in APAC & Japan in past year
Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
Apparel Marketplace Twice Drums Up Interest On Pinterest
AdExchanger | Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like...
The Reddit Revolt of 2015, explained for normals
Reddit, the collector of Internet ephemera and petri dish of memes, is in full meltdown mode. The self-proclaimed homepage of the Internet devolved into chaos in...
Why Microsoft Matters
AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has...
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
