DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Tagged: advertising
Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
John Lambertus Joins Vdopia as Vice President Revenue Operations & Client Services
Agency Trading Desk and Programmatic Platform Veteran Will Focus On ‘Chocolate’ Vdopia’s Newly-Launched Global Mobile Video Advertising Programmatic Buying and Selling Platform Fremont, CA –...
The Things That Did Happen In Ad Tech In 2014 – A Recap On Those Predictions
Last year I wrote a post entitled, “The Things That Should Happen In Ad Tech In 2014… But Probably Won’t”. The piece was a prediction...
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
Making mobile video ads buffer-free
India-based Smile Vun Group (SVG) recently acquired mobile video technology platform Seventynine and digital agency Networkplay from Gruner+Jahr. With the acquisition of Seventynine, SVG Group...
Now, App Publishers can finally understand who is using their app!
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video
Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe London, UK –...
The Year In Native Advertising
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Singapore Xmas shopping surges in November
Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top...
Can Mobile Operators Strike Back in 2015?
Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact...
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
Global brands move into SE Asia programmatic video market
The programmatic video advertising company, TubeMogul, said Southeast Asia’s programmatic video advertising market swelled in size in the third quarter, buoyed by premium publishers delivering...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
