Direct Sales And Programmatic: A Happy Medium?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at...
Tagged: advertising
Dentsu Aegis Network acquires majority share of BWM Group in Australia
Dentsu Aegis Network has acquired BWM Group in Australia, scaling its creative credentials in the market and strengthening the Dentsu Aegis Network business in Australia....
The Data-Driven Brand: ASDA Leveraging First Party Data to Launch New Targeted Ad Solution
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to...
Tech co Q4 earnings: Being mobile wise & acquisition friendly
As the heavy hitters in the digital technology and media space, including Apple, Yahoo, Google, Facebook and Microsoft report their quarterly earnings, a closer look...
7 ecommerce predictions for 2015: The ‘do-or-die’ year: Criteo
Even though the ecommerce business battles with challenges – logistically, in structuring growth or in understanding rules – everyday, in the year 2015, the stakes grow higher. The online...
Nissan goes to Super Bowl ‘With Dad’
In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy...
Echo Chamber: Revealed, the Facebook Ad Tech Strategy… And it’s Kind of Like Google
In his weekly missive, Ciaran O’Kane, ExchangeWire, CEO explains how Facebook’s increasing forays into the ad tech sector is where ‘the rubber meets the road’...
Marketing in a multi-device world: Of omnichannel, design & attribution…
We live in a hyper-connected world. Consumers have access to a range of devices and switch seamlessly between screens for their digital needs. It is...
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform
Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps,...
Three Facebook Ad Trends to Prepare For in 2015
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world’s largest social network in the coming...
OgilvyOne, Isobar, Razorfish lead digital agencies in China: Forrester
As digital agencies become strategic partners for marketers in China, there are those that are making a significant difference by pushing boundaries in creativity, strategy...
Axiata believes it's not too late to tackle digital media play
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last...
Data is an art that is still work in progress
‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data...
Quaid Media Aims to Shake Up Mobile User Acquisition by Making TV Advertising Accessible to App Developers
New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
