Watch Out Video, Here Comes the Cinemagraph — and Facebook Thinks It Could Work Some Social Media Magic
“What if there were an ad that you just couldn’t draw your eyes from?” asks Garett Sloane in a very interesting recent post in AdWeek....
Tagged: advertising
Opinion Leaders Please Step Forward?
Chris Bourke, Qriously, commercial director, EMEA, asks if ‘opinion leaders’ responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett...
#mavericksindigital: As content, real-time drive Google search
This week it was announced that Twitter and Google struck a deal that now lets Google to start allowing tweets to show up in its...
Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
The Echo Chamber: Programmatic’s Multi-Channel Approach Roadblocked by Walled Gardens?
Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a shift in focus...
Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
sovrn Engages Forensiq for Additional Quality Control
Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK –...
Coming Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
LinkedIn’s Olivier Legrand re-elected as IAB Chair in new leadership council
The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising,...
Google’s Fight Against Bad AdsOver 500 million ads blocked in 2014
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Polar Expects to Deliver 20 Billion Native Ads in 2015 for Premium Publishers Globally
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months....
Storytelling, mobile & future of communication: Carolyn Everson, Dan Neary on FB’s 2015 focus areas
Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’....
Treasury Wine Estates appoints JWT as global marketing services provider
Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications,...
