Tapad Partners with WideOrbit to Offer Programmatic TV Inventory
Tapad Expands Linear TV Analytics Solution, Enabling Optimal Reach and Frequency Across TV and Digital Platforms NEW YORK – Tapad has partnered with WideOrbit, the...
Tagged: advertising
‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way?
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your...
First Look: AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights
AdTheorent has announced today its engagement with Commerce Signals, a leader in connecting advertisers and publishers to aggregate insights from transaction data, to enable optimization...
Dentsu Aegis Network acquires Indonesia’s Dwi Sapta
Dentsu Aegis Network has signed a definitive agreement to acquire Dwi Sapta Group, the number one local advertising media agency in Indonesia. The multi-brand acquisition...
Xaxis promotes Arshan Saha to APAC President
Xaxis, the programmatic media and technology platform, has promoted Arshan Saha to President, Asia Pacific (APAC). Mr Saha was previously Vice President, South and Southeast Asia....
DMG Launches New Video Dashboard with Advanced Fraud Detection
Partners with Forensiq© to stop internet marketing fraud on automated platforms RAANANA, ISRAEL – DMG DSNR Media Group (http://www.dsnrmg.com/), a leading digital advertising company, has...
India Ad Tech Must Be Ready for Market Changes
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the...
The Age of Misinformation: Don’t Obsess Over Fake News
Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across the world, from news publishers...
Best of the week: Trump scares some buyers while encouraging some publishers
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so...
Ad-Juster Acquired By Innotech; DMG & Forensiq Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners...
IPA Bellwether Report Q4 2016
Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth...
The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Asia stands to win from a wave of marketing disruption
The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities...
Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil...
MGM picks JWT Hong Kong for campaign to launch MGM COTAI
MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau...
