Mobile advtg helps Facebook record solid growth in 2016
Facebook continued its growth drive in the last quarter of 2016, on the back of mobile advertising and new users signing up on its various...
Tagged: advertising
RBC Capital Markets: Long Live Ad Tech (But Only The Differentiated Companies)
AdExchanger | Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April...
AdTheorent® Integrates with Commerce Signals to Leverage Purchase Insights
Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns NEW...
AppNexus Partners with Index Exchange; New Data Hub at Sizmek
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
Is print media dying? How publishers can survive with digital analytics
We’ve heard it before – print media is dying. Subscriptions are down, readers are moving online and publishers are finding the transition to digital platforms...
Rubicon Project Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization
Bill Wolfe Named Vice President of Product Management for Mobile Apps LOS ANGELES – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising...
AOL rolls out price floor tool AlephD for publishers
AOL Platforms Asia has rolled out its dynamic price floor optimisation tool, AlephD as part of the One by AOL: Publisher suite. The launch follows...
Tapad, Rubicon Project launch automated cross-device offering
Tapad and Rubicon Project signed a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. The Tapad Device Graph, which...
C1X hires Sunil Punjabi as VP & Head of Business South Asia
Ad tech firm C1X (C1Exchange) has roped in Sunil Punjabi as VP and Head of Business, South Asia. Mr Punjabi’s appointment will enable C1X to expand...
It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising
AdExchanger | Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where...
Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato
Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app...
Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
Viant Buys Adelphic; Superawesome Plans IPO
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO;...
Adobe’s hot trends for marketers in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
Entering the year of the tori
It’s that time of the year again. In the northern hemisphere, coats are worn as temperatures drop. In the southern hemisphere, the opposite happens. Across...
