Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m
Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to...
Tagged: advertising
SingTel’s Amobee to buy Adconion, Kontera for USD 235 mn
Digital advertising company Amobee is all set to acquire Adconion Direct North America and Adconion Australia as well as Kontera Technologies to strengthen its position...
With ‘Kun’, IDP takes kids marketing a notch up in Vietnam
To launch a children’s ready-to-drink dairy brand, IDP, with its agency JWT Vietnam, has created an animation based franchise that includes an ongoing epic story,...
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
AppNexus CEO: ‘There’s no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad...
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
The conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted...
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Programmatic And Digital Out-Of-Home: Great Potential, But Many Questions
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts...
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
Mobile Video Difficult To Crack, But Offers Huge Potential
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president...
If TV Is Now A ‘Secondary Device’, Why Are Multi-Screen Campaigns Still So Difficult?
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to dominate ad spend, pointing to...
The Burden Of Click Fraud Is One To Be Shared
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist...
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
Of the programmatic haves & non programmatic have-nots
It may appear that the advertising ecosystem, specifically the component that is impacted by technology, is mushrooming with too many players on the programmatic side....
Simplify, streamline, sequence: Phil Duffield’s advice to programmatic players
The common complaint from marketers in context to advertising technology such as programmatic is the maze that needs to be navigated before the marketer reaches...
‘Programmatic will be massive in APAC, but there are key areas that need focus’
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based...
