Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role...
Tagged: advertising
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
The Truth About Online Ad Fraud
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP
FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover...
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
The Programmatic problem: What’s an audience without a show?
John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic...
Tablet Advertising: an in-depth look
Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses. Although most would agree that the tablet...
Facebook Programmatic Whiz Jonathan Shottan Jumps To Pinterest (And TellApart)
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who...
‘Real Time’: A Misnomer In Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Meet the finalists for Pornhub’s new creative director
Based on the caliber of finalists in Pornhub’s competition for its creative director, it seems the porn industry is no longer a haven for society’s...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
