ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Tagged: advertising
Millennial: Mobile Advertising in Travel Sector Increases 400%
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain...
Top 5 Programmatic Trends
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
Smaato Raises USD 25 Million for Global Mobile RTB ad-exchange and SSP Platform
Smaato has raised USD 25 million in Series E funding to fuel growth, operations and development of its next-generation platform focused on self-serve automation. Singapore...
The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News Week in Review: Lots of funding activity in SEA Catcha.com’s Nic Lim to get his IPO … 14 years later Branded...
Ensemble Australia repositions and expands to full service creative
Ensemble Australia is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as...
comScore acquires MdotLabs to augment non-human traffic detection
comScore acquired MdotLabs to augment the non-human traffic (NHT) detection methods used in the comScore Media Metrix and validated Campaign Essentials (vCE) product suites. The...
Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
Hooray, brands get choosier about their social content
Real-time marketing, the advertising buzzword that has plagued our Twitter streams since Oreo decided to dunk in the dark during the 2012 Super Bowl, is...
Consumers Need The Inside Track On Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa...
AAMI shows ‘easier ways to save’ in unusual campaign
Insurance company AAMI has embarked on a new campaign to show there are easier ways to save. Ogilvy Melbourne, part of STW Group, is the...
What FB’s Buy Now means to ecommerce & marketers
Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform...
YouTube Effort Boosts Awareness, But What About Ad Sales?
Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked...
Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck
Have you see BuzzFeed’s “Dear Kitten”? You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views...
