Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
Tagged: advertising
Confessions of a magazine editor: ‘An impossible job’
Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic...
RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech
There is a feeding frenzy going on in the online video tech space at the moment – with big media business looking to shore up...
Expanding APAC footprint MediaMath sets up Australia operations
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of...
Facebook, GroupM sign major ad deal in India
Facebook has signed its first agency deal in India with GroupM. The agreement marks a significant development for social media marketing in the country. Even...
AOL, Havas form global partnership to push automation
AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and...
Police Crackdown On Piracy Continues With Ad Replacement
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners...
Jane Newman on How Planning Kept Apple Creatives on Right Track
“I like risk. I like doing things that haven’t been done before. It’s a fault. It’s a character fault, I think.” Jane Newman made that...
How JCPenney changed its view of Facebook
Like most retailers, JCPenney spent years building up Facebook likes by the hundreds of thousands, imploring customers to “like our page” and paying Facebook for...
Are You Being Followed? Yes, Soon — By Facebook
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
Adobe: U.S. Search Ad Spending Up 9%
Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent...
Omnicom’s 13% revenue growth in Q2 exceeds expectations
Omnicom Group generated net income of over USD 318 million in the second quarter 2014, which marks a 13 per cent increase in comparison to...
The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the...
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it...
Inside The Atlantic’s events juggernaut
At The Atlantic’s New York Ideas festival in May, attendees looked on as Dominique Ansel, the inventor of the Cronut, whipped up his signature pastry...
How Mobile-First Publisher Quartz Measures Native Ads
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a...
