The Weekly Digital Marketing Update @ Copenhagen INK (18-08-2014)
Asia Digital Marketing News Week in Review: Of dotcom business models ‘Brands aren’t people. And if they were, they’d hate ads too.’ WPP names Randy...
Tagged: advertising
Mercedes-Benz Experiments – Can Science Sell Cars!?
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
Being the core component of real time: Twitter’s calling card
Social media has become an interesting sphere for marketers to explore. And yet when a social media brand looks to market itself, the action very...
‘Brands aren’t people. And if they were, they’d hate ads too.’
Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic...
ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of...
WPP names Randy Duax as Talent Director, Asia
WPP has named Randy Duax as its new Talent Director, Asia. In his new role, Duax will be responsible for senior talent acquisition and talent...
JWT Singapore partners with Gigya to gain consumer insights
JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join...
Matt Briant quits Dentsu Mobius; heads to Walt Disney as Digital Mktg Director
Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed...
Innity is now in Taiwan
Innity has announced the official launch of its operations in Taipei, Taiwan as part of the group’s expansion initiative to lead the region’s digital industry...
Nasmedia and Lotame announce strategic partnership
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
ATS London Panel Preview: Click Fraud Detection And Prevention
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view...
The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Shazam gears up to monetize mobile “second screen” viewing
Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV...
Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline...
Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will...
Data pick of the day: Mobile screen time leads the way for Australians
People, now-a-days, can hardly imagine surviving a day without their mobile phones, tablets and laptops. These devices form an integral part of our daily lives....
