The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Tagged: advertising
Could a Publicis-Criteo Takeover Transpire?
It wouldn’t be the first summer weekend French agency holding company Publicis Groupe sent shock waves through the advertising ecosystem. Close to the anniversary of...
Mercent CEO: The Next Phase Of Commerce Is Amazon Vs Google
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads...
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well...
Comic: Cross-Device Cook-Off
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn
Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, in Australia growing 76 per cent year on year to...
Google’s Ad Boss on Overseeing YouTube Sales and Glass Ads
Google has gone through a lot of executive changes this year. Last month, the company’s chief business officer Nikesh Arora announced he was leaving. And...
How will FB’s changes to Newsfeed & Like Gating impact brands?
So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the...
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
AdMonsters Meetup: Advertising Week at The New York Times
Wednesday, October 1, 2014 The Multichannel Endeavor: Balancing Product Innovation and Workflow Efficiencies 7:00 p.m. to 9:30 p.m. Via Admonsters
How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
Sociomantic Labs, a global player in programmatic display advertising solutions for advertisers and agencies, helped leading Indonesian online retailer for everyday baby products, Bilna, exceed...
Mobile Marketing a Must, Not an Option Anymore
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According...
Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to...
What teenage social media users want from brands
Teenagers and tweens are profitable customers for companies to have, but modern teens are different from those that have come before them. Previously, if a...
Mobile RTB spend in China rises by 616% in Q2 2014
As the digital scenario, that is primarily driven by the mobile media, in China shapes up, real time bidding platforms are also seeing growth in...
Ozone Media partners with AppNexus to expand global footprint
Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The...
