UPDATED: Twitter restructures regional leadership team as Parry quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Tagged: ads
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Epicurious Rebuilds App To Sprinkle In Native Ads, Video
AdExchanger | Epicurious completely rebuilt its app for Thanksgiving, incorporating best practices for designing content and ads for mobile. The first version of Epicurious’ app,...
Blis Australia picks Bold Media as communications agency
Blis has appointed Bold Media Australia to head up its local media relations and communications activities. Blis works on behalf of global brands such as...
Relevance Over Performance: How to Succeed with Programmatic Mobile Campaigns
A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising...
Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
OTT Beats Mobile Video On Brand Lift In Hulu Ad Effectiveness Study
AdExchanger | As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room....
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
3D Audio: The Linchpin of VR & the Future of Entertainment
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable...
Going Undercover to Bust Ad Fraud
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
Native advertising – your first language in advertisement
The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
Marketers need to put the user at the center: Appier’s CMO Caroline Hsu
Multi-device usage is on the rise in Asia with around three in 10 (31 per cent) multi-device users engaging with 4+ screens, compared to just...
